What’s the Deal with Everyone Pounding Cupcakes?

So we ran across this on Gawker.com this morning:

Keanu Reeves takes part in a cascading cupcake pound, via Gawker

And then we remembered this:

Emma Watson is POUNDING that cupcake!

And this:

Cheryl Hines - that cupcake is getting a Pounding!

And then we started thinking, WTF is up with all these cupcakes?

Katherine Heigl, Pounding It for the Hostess Corporation

Is “cupcake pounding” the new “hot dog pounding?”  Because if this is a trend, CPI needs to be on it.

Sarah Jessica Parker is on Pound Patrol, and she has cornered a fat pink cupcake

Seriously, WTF?

Young Hollywood, savagely pounding the cupcake craze, unaware that it's pretty much played out already

Derek Jeter apparently got sick of pounding this cupcake and just walked away from it.  Poor cupcake.

Derek Jeter's pounded cupcake (unconfirmed)

What’s the next pounding craze?  Our sources say steamed artichokes.

Stay tuned – CPI

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